Privacy Policy

• Safe Harbor Privacy Principles as developed by the U.S. Department of Commerce in consultation with the European Commission.
  
  
• Children's Online Privacy Protection Rule issued by the Federal Trade Commission (FTC).
  
  

Who We Are

• Council of American Survey Research Organizations (CASRO)
• Council for Marketing and Opinion Research (CMOR)
• Marketing Research Association(MRA)
• World Association of Research Professionals (ESOMAR)

Information We Collect From You

• During our registration process, we collect your name, address, email address, date of birth, and gender. We also collect the IP address of the computer you used at the time you registered and confirmed your registration
  
  
• We also gather information on your employment information – such as occupation, responsibilities function and activities, type of organization you work for, industry you work in, and the number of employees you company employs, your Internet speed, and computer capabilities – to help us prescreen members for certain surveys.
  
  
• Additional information may also be requested when you participate in surveys, such as your preferences, shopping patterns, and buying behavior. This information is used to pre-screen members for subsequent surveys and you may be invited to take additional surveys based upon your previous survey answers.
  
  
• For example, a client may want to do a survey of women age 18 to 55 who do not shop in a mall. We would send a short screening survey to determine which panel members meet our client's requirements.
  
  
• None of the information collected in surveys is reported by the names or addresses of members. Your individual information is always placed into anonymous, statistical summaries that are used in marketing research. No one outside of Decision Analyst will ever know how you personally answered any of the questions in our surveys.
  
  

How We Use Your Information

• We use information about you, your household, and its members to determine whether you qualify to participate in a particular survey.
  
  
• We use your email address to invite you to complete surveys and to notify you of news regarding the Technology Advisory Board® Online panel.
  
  
• We use your name and address to send you any prize money or incentives to which you are entitled.
  
  
• We use personal information gathered during surveys to analyze the survey results. For example, we might look at the answers of women compared to men, or the answers of young people compared to older people, or high-income groups compared to low-income groups.
  
  
• We use your personal information to verify you are who you say you are, and live where you say you live. Any evidence of false or dishonest information will result in the permanent loss of your membership.
  
  
• We may use your contact information, such as email address, registration data and IP address to verify the opt-in nature of our email list when asked to do so by an Internet Service provider.
  
  

Who We Share Your Information With

• Your answers to our surveys are grouped with the answers of other people and reported to our clients as statistical summaries.
  
  
• None of your answers to surveys are ever reported in conjunction with your personal information. No one outside of Decision Analyst will ever know how you personally answered any of the questions in our surveys.
  
  
• We don’t share your personal information with any third parties – no client, no business partner, or other organization. Technology Advisory Board® does not sell or rent your personal information to anyone.
  
  
• We may contract with an email service provider to help us send email invitations to surveys. In such cases, we will have a non-disclosure agreement with the email service provider to ensure your contact information is protected and is not misused.
  
  

How You Can Control Your Information

• Once you join our panel and receive invitations to complete surveys, you are under no obligation to complete those surveys. You can simply choose not to respond.
  
  
• If you start taking a survey and are asked questions you do not wish to respond to, you may simply stop taking the survey at any point.
  
  
• Once you have registered, you may safely update or delete your membership (and all of your personal data) online at any time.
  
  

Privacy For Children Under 14

• Technology Advisory Board® and Decision Analyst, Inc., in compliance with the Children's Online Privacy Protection Act, do not accept registrations from children under 14.
  
  
• We do not directly advertise or market to children.
  
  

How We Secure Your Information

• Private data about you and your household (name, email address, street address, phone number, income, education, occupation, etc.) is strictly confidential and protected at all times.
  
  
• Only a few trusted employees at Decision Analyst, Inc. have access to your personal information, and each has signed a binding confidentiality and non-disclosure agreement.
  
  
• Contractors who may work with us will also sign a non-disclosure agreement.
  
  

Use Of Internet Technology ("Cookies" and Log Files)

• "Cookies" are pieces of information that a website transfers to your computer's hard drive for record-keeping purposes. Cookies are used by thousands of websites to make your life as a web user much easier. There are occasions where we may use cookies. For example, we may use cookies to track registrations back to any affiliate site that may have referred you, and we may use cookies to track advertising results.
  
  
• Like many website servers we gather information in our log files. Information gathered in log files includes Internet protocol (IP) address, browser type, Internet service provider (ISP), referring and exit pages, platform type, date and time stamp, and number of clicks while onsite.
  
  
• Log-file information is not linked to any individually identifiable information, and is used only to administer our systems, to make improvements to our website, and to determine the success of advertising campaigns.
  
  

Communications From The Site

• We send an email (generated by an auto-reply system) to all new members to confirm their registration.
  
  
• We send emails to members from time to time inviting them to take surveys.
  
  
• We regularly send emails to members for special occasions (holidays, birthday) and to make announcements regarding system updates.
  
  
• We communicate with users by email on a case-by-case basis to answer their customer service-related questions.
  
  

Legal Disclaimer

Links To Outside Sites

Notification Of Changes

Questions And Concerns

• Safe Harbor Overview
• Safe Harbor Privacy Principles

Enforcement Of Privacy Policy

• We urge you to contact our Internet Operations Department so we may investigate your complaint.
  
  
• You may also file a complaint with the Council of American Survey Research Organizations (CASRO), 3 Upper Devon, Port Jefferson, New York 11777.